The Default Channels Report is a powerful tool for marketers and media planners to measure the performance of their campaigns across different channels. However, not all channels are included in the report by default. This article will explain what channels are not included in the Default Channels Report and why.
What is Not Included in the Default Channels Report?
The Default Channels Report is a comprehensive report that includes data from all major advertising channels, including search, display, video, and social media. However, there are some channels that are not included in the report by default. These channels typically have limited data availability or are not commonly used in marketing campaigns.
What Channels are Excluded from the Report?
The channels that are not included in the Default Channels Report include email, native advertising, affiliate marketing, and referral marketing. Email campaigns typically have limited data availability and are not commonly used in marketing campaigns. Native advertising is a form of advertising that is integrated into the content of a website, and thus is not easily measured. Affiliate marketing and referral marketing are not typically included in the report because they are typically tracked by third-party services and are not integrated into the default report.
In conclusion, the Default Channels Report is an incredibly powerful tool for marketers and media planners to measure their campaigns across different channels. However, not all channels are included in the report by default. The channels that are excluded from the report include email, native advertising, affiliate marketing, and referral marketing. These channels typically have limited data availability or are not commonly used in marketing campaigns.
