Promoting your running club online is essential to attract new members, engage current participants, and build a community.
Here are some effective strategies to promote your running club online:
Develop an optimized website
Create a user-friendly and informative website so people can discover and learn more about your club.
An optimized website can make it convenient for visitors to access and view information about schedules, membership forms, and upcoming events (e.g., marathons). It can help new visitors sign up for your club and keep current members updated about club activities.
Make a blog section on your website for articles on topics relevant to your running club, such as:
- Benefits of running regularly, and joining your club.
- Tips for getting better at running.
- Dietary advice to help build stamina for running.
Publishing blogs with useful and valuable information related to running will increase your website’s discoverability and search engine rankings.
Establish an engaging social media presence
Most people today use social media to discover, learn more about, and connect with people and organizations. Hence, social media marketing is imperative for raising awareness about your running club.
Here are some examples of engaging content that you can create for your social media accounts:
- Posts about goals and milestones achieved by the group
- Posts, and stories with countdown timers, to create hype about upcoming events such as races and marathons.
- TikToks, Instagram reels, and YouTube videos of your running group members in action.
- Posts about running gear and/or training classes your club provides to members.
With PosterMyWall, you can create compelling social media content for the social media profiles of your running club in no time. Browse through the professionally designed fitness poster templates, select the ones that closely match your running club’s personality, and customize them to represent your messaging. Then you can publish them to your Twitter, Instagram, and Facebook profiles directly from PosterMyWall.
Highlight member experiences
Let your club members do the talking for you by sharing their positive experiences with your club on your website and social media profiles.
Create short-form video content for your socials featuring your current members. You can either design and ask a few questions from members related to their experience or simply ask open-ended questions such as “Describe your experience of being a part of X running club”.
Moreover, you should track the mentions of your running club on social media. This will help you find user-generated content of people appreciating your club in tweets, posts, or comments. Share this content on your socials and express your gratitude to people for choosing your club.
Build an online community
Establishing two-way communication with your target audience will enable you to keep current and potential members interested in your club and increase word-of-mouth marketing. For this purpose, you must:
- Respond to DMs and comments under posts swiftly.
- Start conversations about your club through Q&As on your stories on Instagram and Facebook.
- Host Instagram and Facebook Lives to interact with your audience in real-time.
We also recommend creating a Facebook group for your members to regularly engage with your current and former members. You can use it to share your photos, post about upcoming events, and address feedback or queries from members.
Partner with local influencers
Collaborating with local influencers is a great way to promote your running group. These influencers might not have a very large number of followers on social media, but they do have highly engaged audiences who value and trust their opinions and recommendations. So, if an influencer says that your running club is great for one’s health and fitness, their followers are very likely to consider joining your club.
Provide the influencers with important promotional materials such as the timings of your club, details about training sessions for beginners, the milestones the club has achieved, new running goals of the club, and the link to the sign up form for your club. This will make it easier for the influencer to promote your club effectively.
Run paid social media ads
Running ad campaigns on social media is by far the most efficient way to reach out to newer audiences and attract new members. This is because social media algorithms favor them over organic marketing efforts. With paid ads, you are paying for your audience’s undivided attention.
Designing an ad campaign is fairly simple. Select the demographic groups (based on age, location, gender, etc.) you want to target, the days and timings for the ad, and the content, and voila, your ad is ready to roll!
Keep a daily check on the campaign analytics while your ad is running. Based on the metrics such as impressions, likes, shares, and profile follows, you can then end or extend an ad.
Promoting your running group online is necessary for the growth and success of your running club. While social media marketing will be your best friend in this pursuit, having an optimized website, partnering with influencers, and responding to and incorporating member feedback are also important for raising awareness about your club.
By following the tips mentioned in this blog, you can establish a strong online presence and create a winning promotional strategy for your running club.