When using Google Analytics, it is important to understand the different mediums that can be used to track visitor behavior and data. Mediums are used to identify the type of traffic that is coming into your website, and they are used to help you determine which sources are providing the most value. While there are some default mediums that are commonly used, there are also some that are not considered a default medium.
What Is Not a Default “Medium”
Google Analytics uses mediums to classify the type of traffic that is coming to your website. The default mediums are: organic, referral, cpc, email, and none. However, there are some mediums that are not considered a default medium in Google Analytics. These include: direct, social, and affiliate.
Examples of Non-Default Mediums
Direct: Direct traffic is traffic that comes to your website without a referral source. This could be from people typing in your website address into their browser, or from people who have bookmarked your website.
Social: Social media traffic is any traffic that comes from social media sites like Facebook, Twitter, Instagram, etc. This is usually tracked by creating a unique URL for each social post.
Affiliate: Affiliate traffic is any traffic that comes from affiliate links. This could be from a blog post, an email, or a banner advertisement. Affiliate links are usually tracked with a unique URL as well.
It is important to understand the different mediums that are used in Google Analytics in order to better track visitor behavior and data. While there are some default mediums that are commonly used, there are also some that are not considered a default medium in Google Analytics. These include: direct, social, and affiliate. By understanding these non-default mediums, you can gain a better understanding of where your website traffic is coming from and which sources are providing the most value.
